We Got Tired of Broken Attribution
We lived the attribution nightmare daily.Marketersstruggling withFragmented Data,Unclear ROI,So we built the AI solution that fixes it.
THE PROBLEM
Marketing Strategy, Eyes Closed
Omnitrail was born from frustration, not inspiration. As digital marketing practitioners running sixtynine.agency in Rotterdam, we faced the same attribution chaos that plagues our entire industry. Every client meeting brought the same painful conversations:
- "Why do all platforms claim 100% credit for the same sale?"
- "How can Meta show 4.2x ROAS while Google shows 3.8x for identical conversions?"
- "Why are we increasing budgets on 'winning' campaigns that don't actually drive revenue?"
Attribution wasn't a theoretical problem for us. It was costing money every single day.
We watched clients waste thousands on decisions based on fundamentally broken data. We saw agencies present inflated metrics from branded searches as proof of campaign success. We experienced the chaos of managing attribution across dozens of platforms while never understanding what actually worked.
THE BREAKTHROUGH
When Marketing Meets AI
Everything changed when we launched sixtynine.digital, our AI-focused software development company. Suddenly, we had the technical capabilities to solve what the marketing industry had accepted as an inevitable problem. We realized the future of marketing isn't about juggling multiple ad platforms or deciphering conflicting reports. It's about strategic intelligence built on accurate attribution data. The vision became clear: free marketing professionals to focus on what matters—strategy, creativity, and measurable growth—while AI handles the attribution complexity.
Our Mission
Transform marketing from chaotic guesswork into data-driven growth engines. We're building the AI agent that tracks every conversion, shows real ROAS, and optimizes ads automatically.
We're building the AI agent that tracks every conversion, shows real ROAS, and optimizes ads automatically—so marketers can focus on strategy instead of managing ad accounts and attribution mysteries.
Why We're Different
We don't just develop attribution software. We use it. We've lived the problems and built the solutions that actually work.
Built by Marketers
We've experienced the daily frustration of broken attribution. Every feature we build solves a real problem we've personally faced with clients and campaigns.
AI-First Approach
While others bolt AI onto old systems, we built from the ground up with AI at the core. Our algorithms learn and adapt to your specific customer journey patterns.
Real ROI Focus
We're obsessed with showing true return on ad spend. No vanity metrics, no inflated numbers - just the data you need to make profitable decisions.
Our Values
Built by Users, for Users
We solve our own problems first. Every feature comes from real marketing challenges we've faced.
Transparency Over Trickery
We show real ROAS, not inflated metrics. Marketing decisions should be based on truth, not attribution games.
AI That Actually Helps
While AI handles attribution complexity and ad account management (budgets, optimization, campaign adjustments), marketers focus on strategy, creativity, and growth.
Results, Not Reports
We measure success by budget waste eliminated and revenue grown, not by dashboard beauty or feature counts.
Our team, building
the future of marketing
We bring together brilliant developers, engineers, and tech innovators to create groundbreaking digital solutions.
Emre Namli
Co-Founder & CTO
Elie Kaat
Co-Founder & CMO
Atahan Çiftçi
Chief Product Officer
Mehmet Kurşun
Lead Engineer & AI Development
Bas Bouter
Head of Sales & SaaS strategy
Mark Mulder
Creative Director
Ready to Fix Your Attribution?
Join the marketers who've solved the attribution nightmare. See real ROAS, optimize automatically, focus on strategy.
